Boundless is a brand of vibrant high quality fabrics. Boundless was designed with the intention of inspiring unrestricted, passionate creativity. The colliding watercolor swatches gives a sense of controlled chaos, while the mark is expansive but conforms within a harmonious tension. Along with the initial and most prominent mark, a versatile typographic option is used as a secondary design when needed. These logos are seen on all of the brand packaging, marketing materials, and website design.
I worked closely with the in house team of photographers at Craftsy to capture the essence of the brand visually. I then used these photos to design the landing page. Check it out online: craftsy.com/ideas/boundless