Boundless is a brand of vibrant high quality fabrics. Boundless was designed with the intention of inspiring unrestricted, passionate creativity. The colliding watercolor swatches give a sense of controlled chaos. The mark is expansive yet conforms within a harmonious tension. Along with the initial and most prominent mark, a versatile typographic option is used as a secondary design when needed. These logos are seen on all of the brand packaging, marketing materials, and the website design.
I worked closely with the team of in-house photographers at Craftsy to capture the essence of the brand visually in the product and lifestyle photography. I used these photos to design the landing page and other digital marketing assets.