At Craftsy, one of my primary job functions was to design what we called 'title cards,' which were essentially book covers for each of the curated online courses. Craftsy offers a variety of classes in painting, knitting, crochet, cooking, cake decorating, jewelry, embroidery, paper crafts, quilting, sewing, and drawing. Each class title card conveys a sense of what will be taught in the class, as well as hint at the level of expertise. I worked closely with the content editors, acquisition editors, and team of in-house photographers to create beautiful and communicative title card designs. Each class was accompanied by similarly branded digital banner ads, social media imagery, and blog assets.