Dark Matter is the product of a passionate entrepreneur and lover of dark roasted cold pressed coffee. The story: While adrift on a soul searching adventure across the United States, I befriended an Australian fella’ named James Meggitt who was set out on a similar trek. Through various conversations over quiet midwest camp fires, we decided to collaborate on the design of his personal venture of creating and selling cold brewed iced coffee.
The brand was founded on the idea of scientific exploration, and a tenacious desire to ponder the depths of the universe. The cold brewed coffee comes in three flavor variations, represented by the three color combinations. I reconfigured the logo design, pairing it with a layered and esoteric ambience of overlapping orbs in space.