Lily & Loom is a brand of youthfully patterned and bright colored fabrics. I worked closely with the e-commerce and marketing teams at Craftsy to execute the brand's mark and packaging. The logo is intended to feel playful and approachable, without being overly childish. This particular brand of fabrics is intended to appeal to the beginner quilter, while also suiting the needs of those that are more advanced in the craft.
The creative process involved multiple rounds of ideation and execution. The hand-drawn mark and imperfectly shaped chevrons, paired with the light turquoise color, capture the essence of the brands playfulness.