Perfect Pears is the brand identity created for a designer-owned wedding videography company out of Rhode Island. I worked with the videographer through each phase of design- from name ideation to execution of all branded materials. A white board smeared in nouns, adjectives, and ideas led us to to the brand name ‘Perfect Pears.’
Through researching the wedding market and a careful analysis of the desired brand voice, the chartreuse ampersand was born. The playful ampersand became the literal combination of two. Museo, the typeface, was used as a modern approach to a classic event. The objective of the website design was to stand apart from competitors through the use of a two column layout. This format, in conjunction with the beautiful wedding imagery, engages the viewer by representing the union of two people in marriage. The soft pastel color palette was chosen to compliment the saturated logo without creating a visual competition.