This identity was created for the energetic and vivacious yarn brand, Sprightly. The inspiration behind this brand was the joy that comes along with engaging in the colorful and textural craft of knitting. The logo design went through a few phases of development, and in it's completion it encompasses the personality of two initial concepts. The bouncy squiggle is representative of a strand of yarn, while the playful typography and vibrant colors coincide to embellish the brand’s effervescent personality.